Top 5 Social Apps in Uruguay in Q1 2024

The first quarter of 2024 saw the top social apps in Uruguay displaying distinct trends across downloads, revenue, and active users. Here's a closer look at the performance of the top five social apps on a unified platform.

TikTok exhibited a robust performance in weekly revenue, peaking at approximately $13.5K in the week of February 19. Weekly downloads fluctuated, starting strong at around 20K in early January and ending the quarter with roughly 14.4K. Active users showed a consistent upward trend, reaching approximately 838K by mid-March.

Kismia - Meet Singles Nearby experienced a peak in weekly revenue around late January with $3K, followed by a gradual decline to about $2K by the end of March. Downloads saw a consistent drop from roughly 5.4K in early January to about 1.3K in late March. Active users decreased from 6.3K in early January to approximately 3.9K by the end of the quarter.

Instagram maintained steady weekly revenue, peaking at around $3.6K in early March. Downloads showed a downward trend, starting from 17K in early January and dipping to about 13.4K by the end of March. Active users demonstrated consistent engagement, remaining above 1.5M throughout the quarter and peaking at roughly 1.58M in late March.

Grindr - Gay Dating & Chat showed stable weekly revenue, peaking at approximately $2.5K in late February. Downloads remained relatively low yet steady, fluctuating around 500, with a slight decline towards the end of the quarter. Active users hovered around 15K, with minimal fluctuations throughout the quarter.

Litmatch—Make new friends had a peak revenue in late January at about $1.3K, followed by a notable decline to around $157 by the end of March. Downloads remained low, averaging around 300 per week. Active users showed minor fluctuations, generally maintaining around 4.6K to 5.1K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.